‘The Rookie: Feds’ Premiere Soars 755% Among Demo, Secures 9.2M Total Viewers In MP35
deadline.comEXCLUSIVE: The Rookie: Feds has locked up a strong audience. The premiere episode for the spinoff of the long-running police procedural is now ABC‘s strongest series debut since November 2020 in both the 18-49 demographic and total viewers.
After 35 days of multi-platform viewing, the September episode has skyrocketed to a 2.65 demo rating, which is a whopping 755% increase from its 0.31 live+same day rating, according to the network.
That marks the biggest-ever delayed-viewing increase for an ABC series debut across both comedy and drama. The premiere episode has also secured 9.2M total viewers, gaining an addition 7M total viewers in the 35 days since its release.
The Rookie: Feds has had the most significant boost in MP35 for a series debut since Big Sky, which premiered Nov. 17, 2020.
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