Sony offered up the first footage from “The Equalizer 3” as part of their CinemaCon presentation. It’s the first and only franchise for old-school movie star Denzel Washington.
It’s an unapologetic IP cash-in (“The Equalizer” aired on CBS from 1985 to 1989) where the actual star+concept hook – Washington as essentially “Righteous Revenger Man” – is a bigger selling point than the IP.
Washington remains a butts-in-seats draw partially because he never allowed himself to be defined by IP or marquee characters.
Like Leonardo DiCaprio and Sandra Bullock, the actor *is* the franchise. Tom Rothman noted at the start of this presentation that many of his competitors believe that the movie star is no more, a notion that Rothman hopes to prove is entirely wrong.
Read more on thewrap.com
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