NBCUniversal Exec Linda Yaccarino In Talks To Become Twitter CEO – Report
deadline.comIn a potentially seismic change on the eve of the broadcast upfronts, word emerged Thursday evening that NBCUniversal sales chief Linda Yaccarino is reportedly in discussions to become Twitter’s new CEO.
The Wall Street Journal‘s report on the hiring Thursday evening raised eyebrows and hackles over its timing. On Monday morning, Yaccarino is slated to prowl the stage of Radio City Music Hall, making her pitch to 4,000-plus ad buyers.
Instead, one of the biggest media companies is left to grapple with its third major crisis of the past two weeks, following the abrupt exit of CEO Jeff Shell and the onset of the writers strike.
Sources initially reached by Deadline were generally flummoxed, to say the least, though a significant sign may have come last month when Yaccarino and Musk appeared together in a keynote conversation at a conference in Miami.
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