The Country Format Is Bullish on Beyoncé’s ‘Texas Hold ‘Em,’ Top Radio Execs Say
variety.comChris Willman Senior Music Writer and Chief Music Critic Is country radio an easy, inevitable home for Beyoncé‘s new single, “Texas Hold ‘Em”?
That’s what some top radio executives are saying, contrary to some early speculation about how a crossover record from the superstar might fare.
Although these execs point out that it will be up to listeners to ultimately decide, they’re saying that they see no reason why a song that’s in the pocket musically from one of the world’s biggest superstars should be cause for a showdown instead of hoedown. “Why wouldn’t we play this?
This is a gift,” says Brian Philips, chief content officer at Cumulus Media, who just oversaw a Zoom call Wednesday with programmers at the chain’s major country stations, during which he said everyone spoke enthusiastically about “Texas.” “It was like, ‘How can we not give this a try?’ This adds a completely unforeseen, unimagined new angle to country radio.
Read more on variety.com