Spotify Aims to Double Users to 1 Billion, Boost Ad Revenue to $10 Billion
thewrap.comInteractive Advertising Bureau.Spotify is also continuing to expand its ad network, the Spotify Audience Network, after acquiring podcast platforms and tech companies including Megaphone, Anchor, Chartable and Podsights.
The platform will be introducing streaming ad insertion across new markets and increasing its music inventory as it aims to boost content creation.
Spotify advertisers and creators also get call-to-action cards added to the ad experience and tools for measuring their campaigns.In May, Spotify reshuffled its leadership team and created new departments to support its move into the content vertical.
Max Cutler, currently head of new content initiatives and managing director of Parcast, was promoted to head of talk creator content and partnerships.
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