Spain’s Mediacrest Brings Eco-Reality Format ‘The Village’ Onto the International Market (EXCLUSIVE)
variety.comEmiliano De Pablos Spain’s fast-growing production house Mediacrest Entertainment is launching high-concept eco-reality contest format “El pueblo” (“The Village”), which will have its international market premiere at this week’s MipTV trade fair.
Designed as a primetime reality show, “El pueblo” has been structured as a social experiment, charting five families’ attempt to settle in an abandoned village, guided by the principles of sustainability and globally connected self-sufficiency.
The families’ will create their own rules, events and traditions, will initiate agriculture and livestock initiatives and start trading with nearby towns, sand later with the world.
The twist: Only one winning family finally gets to stay in the village. “Our goal is to provide the audience with content not only attractive in terms of television, but also that makes a social contribution,” said Daniel Domenjó, entertainment & factual business manager at Mediacrest. “We believe the format is closely linked to the needs, concerns and demands of the citizens of Western society in the 21st century.
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