Sony Pictures Unveils Wonderverse, Its First Immersive Entertainment Destination

deadline.com:

Sony Pictures is launching an immersive entertainment destination next month called Wonderverse at the giant Oakbrook Center mall near Chicago with attractions from the studio’s film, TV series and video games including Jumanji, Ghostbusters, Bad Boys, Zombieland and Uncharted.

The 45,000 square-foot indoor space will host “a hybrid of physical and immersive multi-media experiences, interactive installations, dynamic attractions, and themed dining experiences,” Sony said, from escape rooms and virtual reality and racing simulations to bumper cars.

It’s a first for Sony. All of its other projects are licensing deals, including Jumanji with Merlin Entertainments, Columbia Pictures Aquaverse in Thailandn and an Uncharted ride in PortAventura in Spain. “Wonderverse is an exciting expansion for Sony Pictures’ growing location-based entertainment experiences,” said Jeffrey Godsick, Sony Pictures EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment. “Experiences like Wonderverse provide audiences the opportunity to enjoy our brands in new ways by immersing themselves in some of their favorite stories.” Highlights include Uncharted: The Pursuit; Ghostbusters Virtual Reality Academy: Pacific Playland; Zombieland Bumper Cars; Jumanji: Reverse The Curse; Bad Boys Racing Club; The Ghost Trap; and 21 Jump Street Pop-Up Bar.

The Commissary Bar, led by Pernod Ricard’s mixologist Jane Danger, will serve specialty cocktails and mocktails and light bites.