Brian Steinberg Senior TV Editor Two of the nation’s biggest purveyors of primetime television are relying more heavily on other kinds of video inventory to fuel their advertising flows for 2023 and 202r, Fox Corp.
and Paramount Global are both near the end of their processes in TV’s annual “upfront” ad sales market, and both expect to see some volume gains in specific areas of their portfolio.
In a weak market, however, those increases appear to be coming from what have long been seen as ancillary products, not their usual stock in trade.
Fox expects the volume of ad commitments it has secured for the upfront to grow for its sports programming; at its Tubi streaming hub; and Fox News Media, according to people familiar with the matter.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.