Sandbox Takes Over Management of Loretta Lynn Estate (EXCLUSIVE)
variety.comChris Willman Senior Music Writer and Chief Music Critic The Loretta Lynn estate has a new manager — Sandbox Succession, a division of Sandbox Entertainment, the Jason Owen-led Nashville company that oversees the careers of such living stars as Kacey Musgraves, Dan + Shay and Kelsea Ballerini. “Loretta Lynn is the original queen of country music, and it is a true privilege that her family has entrusted Sandbox Succession to preserve her precious legacy,” Owen, Sandbox Entertainment’s CEO, said in a statement.
Although Sandbox Succession has not been as highly publicized as its parent company since it was founded two years ago, the division has come to represent the estates of Johnny Cash, June Carter Cash, the Carter Family and racing legend Richard Petty, prior to taking on Lynn’s legacy.
It will represent the late Country Music Hall of Famer’s estate in music, film, TV, theater, merchandising and licensing. “With Sandbox Succession, we strive to place our clients at the intersection of historical importance and cultural relevance,” says the division’s president, Josh Matas. “We are thrilled to apply our proven strategies to bring Loretta Lynn to new audiences and celebrate her further with existing fans.” Lynn died Oct.
4, 2022. Later that month, Owen’s Sandbox Productions was a producer of a memorial concert, “Coal Miner’s Daughter: A Celebration of the Life & Music of Loretta Lynn,” along with CMT, which aired the tribute live.
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