Redbox And TikTok Set Deal For Videos To Stream On 3,000 Kiosks
deadline.comRedbox parent Chicken Soup for the Soul Entertainment has set a deal with TikTok that will see the platform’s short-form videos stream on screens atop some 3,000 Redbox kiosks nationwide.
Third-party brands will also have their ads run alongside the TikTok videos via Chicken Soup’s ad platform Crackle Connex. The agreement covers roughly 10% of the total network of Redbox kiosks, which are generally located outside of grocery, convenience and big box retail stores.
The out-of-home ad deal is part of a growing effort across the industry to identify alternatives to linear TV and place brand messages in venues like gas stations, elevators and other locations.
The total out-of-home market is expected to reach For Chicken Soup, the pact comes as the company is laboring to fully integrate Redbox, which it acquired in mid-2022 for $375 million.
Read more on deadline.com