Pharrell Williams‘ London screening of Piece By Piece was disrupted tonight (October 20) by a group of animal rights protesters.The incident took place during the closing night gala of the capital’s Film Festival at the Royal Festival Hall ahead of the screening of the biopic, when the protesters – representing animal rights activist group PETA – unfurled a banner that read: “Pharrell: Stop Supporting Killing Animals For Fashion” – referring to his role as the men’s creative director of Louis Vuitton.“Shame on you, Pharrell.
Animals are skinned alive and tortured,” one protester shouted from the balcony of the concert hall.The protesters specifically called out Williams’ work as Louis Vuitton’s men’s creative director, saying: “Stop the torture, stop the pain, LVMH you are to blame.” They also chanted, “Animals want to live – just like us” and “Animals are not fabrics, they’re not handbags…Fashion is violence.”Williams, who was battling laryngitis, responded in a hushed voice: “God bless you.
Rome wasn’t built in a day and the changes that they see, they don’t happen overnight.The moment animal rights protesters disrupted Pharell William as he was about to talk about his animated biopic "Piece by Piece" before its UK premier at the @BFI #LFF closing gala at Festival Hall tonightIf you’re a @Pharrell fan or even if you’re not, the film is a must see https://t.co/8xpyZdE7wJ pic.twitter.com/RjNPcjRvxf— Stefan Simanowitz (@StefSimanowitz) October 20, 2024“It takes a lot of planning and we are working out those things.
They wanted to be heard so we heard them.”Security eventually asked the protesters to leave and then escorted the them out of the auditorium, according to a representative for the British Film Institute (via Va.
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