Peak TV just got put into perspective. Asked at a Series Mania session about the volume of TV being made, European Commission official Lucia Recalde broke out an estimate that it would take over three centuries to watch everything currently on streaming services. “We have estimated the amount of time that would take you to watch all the content that is available today on streaming platforms,” she said. “350 years, and I’m not counting user-generated content, I’m not counting video games – I’m not counting all forms of entertainment.
That’s the level of competition that all the media companies are facing today in the cellphone attention economy.” Recalde is Head of Unit within the European Commission’s division for digital, DG Connect.
She produced the estimate based on data from the Audiovisual Observatory, which is in turn part of the Council of Europe. The Observatory put together the Key Trends in TV session at Series Mania.
In the session, an opening slide projected onto the big screen read ‘Warning Signs?’ which likely did not put the minds of the producers in a packed room at rest.
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