Peak TV Heads for Cannes as Mipcom Kicks Off With More Execs and Shows as the Hunt Is On for Game Shows and Unscripted Series
variety.comMipcom Cannes has emerged stronger than it’s been in many years with participation on the rise for its milestone 40th edition.
The TV industry has been hit by a quadruple whammy of the economic slowdown, intense phases of restructuring, a pandemic and Hollywood’s double strike, but instead of dying down, its execs and producers are tapping into new opportunities, notably with unscripted content and tech innovations.
So far, Mipcom is on track to host more attendees than in 2023, which saw 11,000 delegates from 100 countries hit the Croisette. “The global TV industry is resilient.
It renews itself and Mipcom plays a role in this process by gathering the bulk of the industry for one event, and helping companies tackle new trends, in terms of technology, content or consumption,” says Lucy Smith, head of RX France’s content division, which organizes Mipcom.
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