Michael Schneider Variety Editor at Large “KCET” is infinitely no more. Well, sort of. The Los Angeles-based public broadcaster still exists, and “KCET” remains its legal call letters.
But effective Tuesday, Feb. 6, the station will start branding itself on air as “PBS SoCal Plus.” That brings it further in line with its sister station PBS SoCal (KOCE-TV), with which it merged in 2018.
Beyond that, the programming mix won’t change, but there will be further program sharing behind both outlets under the unified brand.
According to the public broadcaster, the brand unification is meant to stop any confusion that may still exist between PBS SoCal and KCET now that they are operated under one roof.
Read more on variety.com
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