Since the early 2000s, Paris Hilton has had her finger on the pulse. From her culture-shifting reality show, The Simple Life, which premiered 20 years ago, to her cheeky fashion lines (have you seen her velour tracksuit collection?), foray into DJing and early experiments in the metaverse, Hilton says in the new issue of Us Weekly, “I’ve always been forward-thinking… and not afraid to take risks.”It’s paid off: Over the last two decades, the multihyphenate star has proven herself to be a savvy entrepreneur who’s built a major business empire. “It’s about staying true to myself,” Hilton, 42, tells Us of her instincts for what’s next. “And having a bit of luck always helps!” Most recently, Hilton launched 11:11 Media, a multiplatform global entertainment company focused on producing fashion and lifestyle content across film, TV, music, books, consumer products and more. “It’s about telling stories that matter and uplifting voices that need to be heard,” says Hilton, who the company’s president and COO Bruce Gersh calls “the heartbeat” of 11:11 Media.As a new mom — in January she welcomed son Phoenix with her husband of nearly two years, Carter Reum, 42 — and a fierce advocate, based on her own experiences, for reform of so-called troubled teen institutions, Hilton believes her future is bright. “[I’m] using my platform and what I’ve built for good,” she says. “I want to look back and see a legacy of positivity, change and empowerment.”Growing up, did you think you’d become a media mogul? When I was a little girl, I dreamed about becoming a veterinarian.
As I grew up, my dreams evolved, and I became more interested in fashion and music, and later business. But my love of animals always stayed with me.
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