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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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‘Oppenheimer’ Bests ‘Barbie’ In Weekend Premiere VOD Viewership
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deadline.com
deadline.comEXCLUSIVE: Barbie may have beat her late-summer rival, Oppenheimer, at the box office but in a face-off in homes, the man in the soft-brimmed hat wins — as far as premiere weekends go.
Samba TV, which measures viewership from 3M opted-in Smart TVs for at least five-minutes, reports that the Live+5D window forthe Universal titleon VOD drew 388K, U.S.
households, versus Barbie‘s which pulled 363K on her opening weekend on VOD in-homes back in September. Oppenheimer hit VOD on Nov.
21 at the price of $19.99 to buy, while Warner Bros’ Barbie dropped on Sept. 12 at a purchase price of $29.99 and rental of $24.99.
Read more on deadline.com
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