‘No Hard Feelings’ Earns $2.15 Million at Thursday Box Office
thewrap.comJennifer Lawrence’s much-discussed return to studio star vehicles, in a film being pitched as a canary in the coal mine for the theatrical strength of star-driven comedies, got off to a promising start as Sony’s “No Hard Feelings” earned $2.15 million in Thursday previews.
Meanwhile, Wes Anderson’s “Asteroid City,” which shattered records for a per-theater-average for a six-screen (or more) release last weekend, expanded into 1,675 theaters with $1.1 million for Focus Features.
That’s good news for both non-tentpole films from studios that would love to depend on more than just franchise flicks. “No Hard Feelings” stars Lawrence as a down-on-her-luck woman who takes a gig to “date” an introverted 19-year-old so that the kid can sow some oats or at least come out of his shell before college.
The film comes courtesy of Gene Stupnitsky, who directed Universal’s “Good Boys.” That R-rated coming-of-age flick was among the last pre-COVID examples of studio comedies scoring a bullseye, sans star power no less, as the Universal release earned $110 million worldwide on a $20 million budget.
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