NFL & X/Twitter Renew Content Partnership; CEO Linda Yaccarino Calls Deal “A Dream Team Of Epic Proportions”
deadline.comX, the social media platform formerly known as Twitter, has renewed its content partnership with the NFL. The multi-year agreement between the pro football league and the digital platform dates back to 2013. “X will continue to delight users with NFL in-progress game highlights including all touchdowns moments after they happen in the game,” read a statement from X shared on the micro-blogging site. “Under this multiyear deal extension, the NFL and X will bring even more custom content for brands to sponsor in the form of co-branded highlights, sponsored Spaces, polls, and other creative formats.
Let’s go!” Linda Yaccarino, CEO of X, celebrated the partnership extension by sharing a message of her own. “A dream team of epic proportions!” she posted. “Whether you’re at the game or streaming it live, the energy from fans is contagious on X — sharing the thrill of every tackle and touchdown as it happens!”X
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