Netflix Q4 Report To Kick Off Year Of Streaming Scrutiny As Hollywood And Wall Street Try To See If The Math Can Work
deadline.comNetflix, after pulling itself out of a grueling series of setbacks in the first part of 2022, will face another test Thursday afternoon when it reports fourth quarter financial results.
In addition to kicking off quarterly earnings season for media and entertainment companies, the report will usher in a year of increased scrutiny for the streaming business.
Having moved mountains (and billions of dollars) to try to compete with Netflix after years of letting it run away with the streaming game, media companies are still very early in their direct-to-consumer orientation process. “Rather than being the new sliced bread, investors and executives have accepted that streaming is, in fact, not a good business – at least not compared to what came before,” MoffettNathanson analyst Robert Fishman wrote in a note to clients this week. “But that pre-streaming era is now long gone and not coming back.
If streaming is a mediocre business, so what? We are in a streaming age now.” Netflix is predicting it will add 4.5 million subscribers in the quarter, reaching 227.6 million global subscribers.
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