Moonbug & VaynerWatt To Co-Create Animated Series Based On VeeFriends Franchise

deadline.com:

EXCLUSIVE: CoComelon owner Moonbug Entertainment is looking to emerging production studio VaynerWatt for its next kids and family franchise.

The companies have struck a strategic partnership deal and will work together to create a 2D-animated series for kids aged 6-11 called VeeFriends, which is based on VaynerWatt’s existing kids franchise of the same name.

It will launch on YouTube in September, with Candle Media-owned Moonbug and VaynerWatt both attached. VaynerWatt co-founder Gary Vaynerchuk created VeeFriends, which is billed as a “contemporary entertainment company” focused on collectibles, events, games and technology based around characters who aim to make soft skills cool.

The series will be set in the VeeFriends universe and features a collection of larger-than-life VeeFriends characters such as Gratitude Gorilla, Quick Quail and Clever Crocodile who compete in the VeeDome, the “ultimate over-the-top challenge arena, to battle out the biggest issues facing tweendom today.” Every character who goes into the VeeDome comes out “a little stronger and a lot more self-aware.” As we revealed last year, angel investor and internet marketing expert Vaynerchuk teamed with former CAA agent and Wheelhouse exec Eric Wattenberg and Matt Higgins, who co-founded investment firm RSE Ventures with Miami Dolphins owner Stephen M.