Ikonick Signs NFT Licensing Deal With Bravado, Universal Music Group’s Merchandise Unit (EXCLUSIVE)
Ellise Shafer administratorLeading digital art brand Ikonick is teaming up with Bravado, Universal Music Group’s global merchandising and brand management company, to produce, market and distribute canvas art and NFTs across their extensive roster of artists.NFTs, or non-fungible tokens, have become all the rage in the music industry in recent months. As cryptographic assets that cannot be replicated, they allow fans to own a unique piece of digital media, and have proved quite profitable for artists as well.Ikonick, which has previously partnered with the likes of Scooter Braun and Gary Vaynerchuk, recently launched its own business arm aimed at the NFT industry.