Max streaming service reportedly to crack down on password sharing after move boosts Netflix

nypost.com:

Warner Bros. Discovery will reportedly implement paid-sharing on Max as it gets stricter later this year about subscribers letting other people use their accounts.Bloomberg reported this week that Warner Bros.

Discovery will roll out an option for members to pay for “extra members” streaming with their Max subscriptions to have their own username and password as part of its upcoming effort to curb account-sharing.

The outlet cited people “familiar with the company’s plan.”If implemented, that would seemingly resemble what Netflix, the pioneer of cracking down on password-sharing among major streaming platforms, did in 2023.At the time, Netflix began offering “extra member lots” to subscribers who wished to share their account with people outside their household for an additional $7.99 each.The cost of the “extra members” on Max’s platform will be cheaper than $9.99, according to Bloomberg.

Max currently charges that much in the US for its ad-supported tier. Its two other subscription options, Ad-Free and Ultimate Ad-Free, cost $15.99 and $19.99 per month, respectively, per the platform’s website.The report comes after Global Streaming and Games CEO Jean-Briac Perrette indicated last month at a Morgan Stanley-hosted conference that Max would take action against password-sharing.He said at the time that Max was “going to be doing that starting later this year and into ‘25, which is another growth opportunity for us.”At the end of 2023, subscribers to Warner Bros.