Pornhub Parent Company Acquired by Canadian Private-Equity Firm
Todd Spangler NY Digital Editor MindGeek, the embattled parent company of Pornhub, has a new owner. Ethical Capital Partners (ECP), a private-equity firm based on Ottawa, Ontario, Canada, announced that it has acquired MindGeek. Financial terms of the deal were not disclosed. ECP says it is managed by a “multidisciplinary team with regulatory, law enforcement, public engagement and finance experience.” Founded in 2004, MindGeek operates a large portfolio of adult entertainment sites, including Pornhub, YouPorn, Redtube, Brazzers, Men.com, Sean Cody, Trans Angels and Nutaku. The company says it has “industry-leading compliance and content moderation practices” that “set the standard for trust and safety,” claiming it institutes compliance measures “that surpass those of other platforms on the internet.”