Locarno 2024: Industry Attendance Soars Amid Sales Agent Feeding Frenzy
variety.comLocarno Pro, the festival’s industry arm, hit over 1,743 on-site participants and 141 online accreditations, an all-time historical record of 1,886 delegates, 23% up on last year’s 1,530 total.
Business witnessed a mini feeding frenzy from sales agents as 13 of the 28 titles without an announced sales agent at the July 10 Locarno lineup announcement were picked up for international sales by festival start.
Variety alone unveiled 16 sales deals, also an all-time high. As temperatures hit a highly humid 36ºC, the big industry question at this year’s Locarno was why business – in terms at least of sales pack-ups – seemed so bullish.
A few potential answers to that and other industry takes on this year’s Locarno Festival, Europe’s biggest mid-summer event. Arthouse Crosses Over… Maybe what makes an art film has changed.
Read more on variety.com