While Joji preps for his Coachella set in April, he just returned with the latest entry in his sadboi oeuvre, “Run.” Produced by Justin Parker, the song features the Japan-born crooner brooding over the one who got away: With no shortage of falsetto, Joji soulfully recounts running away from his feelings: While the mournful tone of the ballad might be familiar territory, Joji changes up his sound by weaving in a guitar solo.
Meanwhile, the Aisultan Seitov-directed visual finds the 88Rising artist crawling through a limo that seemingly stretches out for miles.
A press release notes that the claustrophobic party represents the “decadent trappings of fame.” Since his 2018 debut, BALLADS 1, he’s dropped the single “Sanctuary.” He also executive produced his label’s collaborative album, Head in the Clouds II, which includes appearances by Rich Brian, GoldLink, and Jackson Wang.
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