Jennifer Lopez rebrands tour as greatest hits show after low ticket sales and dates scrapped

nme.com:

Jennifer Lopez has quietly rebranded her tour as a greatest hits show following low ticket sales and some dates being cancelled.Originally, the tour was branded as her ‘This Is Me… Now’ tour, and announced back in February to coincide with the release of her album of the same name.Now, seemingly because of low ticket sales, the tour has been rebranded by the singer as ‘This Is Me… Live | The Greatest Hits’ – distancing itself from the new LP.As highlighted by outlets including Variety and The A.V.

Club, the album struggled to find an audience upon its release, selling 14,000 copies in its first week and arriving at Number 38 on the Billboard 200 – the second of her nine studio albums to place outside the Top 10.The studio release was one part of a self-financed $20million multimedia project, including the tour and two films: This Is Me…Now: A Love Story, and a documentary titled The Greatest Love Story Never Told.The A.V.

Club has claimed that the rebranding of the tour may come in a bid to boost ticket sales and stop fans from thinking that the live show will see Lopez predominantly sing tracks from the new LP.Lopez’s reps and Live Nation, which is producing the tour, have not publicly responded to Variety’s request for comment, and Live Nation’s site hasn’t been updated to reflect the tour’s name change.

It does, however, have conflicting titles on Lopez’s listings, including ‘This Is Me… Live’ and ‘This Is Me… Now The Tour’.Some venues hosting Lopez’s shows are retaining the original listings on their respective sites, while others have confirmed the rebrand, including Palm Springs’ Acrisure Arena and Inglewood’s The Forum.