Italy’s Lux Vide Celebrates Three Decades of Production as It Looks to Global Expansion with ‘Sandokan’ and ‘Costiera’
variety.comJohn Bleasdale Guest Contributor The year was 1992 when Ettore Bernabei, a former chief of Italian public broadcaster RAI, founded Lux Vide, first as an advertising company before moving into television production.
Over 30 years and 1,300 hours of television later, the production house with its expanded studio space now has one of the largest, most sustainable and technologically advanced production spaces in Europe.
It boasts a slate of ambitious shows, from Italian favorites such as “Don Matteo” (just entering its fourteenth season) and “Doc” to more international fare, like “The Medici.” Following Lux Vide’s acquisition by Fremantle two years ago, the shingle continues to provide uplifting content with international appeal. “Lux has alternated great international productions, filmed in English, and Italian productions which nevertheless have the possibility of being sold abroad,” CEO and son of Ettore, Luca Bernabei tells Variety. “We try to make feel-good content aimed at families.
That’s our brand. In the end we do something that not many people are doing in this sector. We are interested in stories which are positive.
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