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Japan Streaming Video: AVOD Platform TVer Surges as Market Slows

Patrick Frater Asia Bureau Chief Japan’s online video market slowed in the fourth quarter of 2022, but ad-supported streamer TVer surged forward to overtake Prime Video as the most watched platform, according to a new report. The “Japan Online Video Consumer Insights & Analytics” report by consultancy Media Partners Asia shows SVOD subscriptions slowing to their slowest pace since 2015. From an average of 6-9 million per year between 2018 and 2021, they fell to just 3.1 million in 2022. Premium video viewership grew 8% quarter on quarter to reach 31 billion minutes in the fourth quarter, with SVOD at 55% share; AVOD at 34% and freemium at 11%.
variety.com

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