Jamie Lang Rakuten TV, a leader in European streaming and FAST channels, will unveil its new business line, Rakuten TV Enterprise Services, from Mipcom today.
Enterprise Services will offer content owners and distributors access to Rakuten TV’s cloud-based suite of tools as well as the company’s market knowledge to help launch and monetize FAST channels and video apps on devices and platforms worldwide, featuring monetization models such as AVOD and TVOD for all major operating systems including Tizen, webOS, Android, iOS, Fire, ROKU and more.
Rakuten TV’s CEO and President Cédric Dufour is announcing Enterprise during Tuesday’s Global Streaming Talks at Mipcom as part of a larger conversation with Evan Shapiro and Maxime Carboni, the Chief Business Officer at Euronews, one of the first Enterprise Services clients. “This is a continuity of what we’ve done at Rakuten TV for the past 15 years,” Dufour explained to Variety ahead of the service’s market debut. “For us, it’s the most logical next step forward, and we’ve been planning it for years.
We have the experience, we have the tools, and now we’re looking for partners.” Although there are countless tech companies capable of developing streaming apps, Dufour says Rakuten TV’s offer is unique because his is not a tech company but a streaming platform that also develops its own tech.
Read more on variety.com
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