Imax Names Skydance & DreamWorks Animation Vet Anne Globe As Chief Marketing Officer

deadline.com:

Anne Globe is Imax‘s new Chief Marketing Officer. In her new position, she’ll steer brand, film marketing, creative, and social media for the large format exhibitor and entertainment technology platform.

Previously, Globe was the CMO at Skydance Media and DreamWorks Animation. “Anne is a deeply versatile, experienced, and well-networked executive who has elevated creative work across virtually every medium in partnership with some of the most celebrated filmmakers and artists,” said Rich Gelfond, CEO of IMAX. “2023 was a banner year for IMAX in which the Company demonstrated the breadth of awe-inspiring experiences it can deliver globally, and Anne’s leadership will be critical as we bring more diverse films and events to our fans than ever before.” “IMAX has built an incredible brand that is admired and has real momentum worldwide, which creates a rare, valuable opportunity to push the envelope in how the Company engages its audiences,” said Globe. “I’ve known Rich for many years, and I’m excited to work with him and his team to bring everything I’ve learned working across film, TV, games, and digital platforms to IMAX as it expands into new experiences and events.” At Skydance Media, Globe oversaw the company’s brand, marketing, digital, social media, corporate communications and licensing team across all media including movies, animation, TV and interactive games.

She was behind the marketing and distribution strategies for Skydance’s big IP including Mission: Impossible, Terminator, and Jack Reacher.

At DWA, she also oversaw marketing, distribution, and licensing for franchises such as Kung Fu Panda, How to Train Your Dragon, Shrek, and Madagascar.