Imax Hires Anne Globe as Chief Marketing Officer

variety.com:

Rebecca Rubin Film and Media Reporter Imax has appointed Anne Globe as chief marketing officer. Globe, who previously served as CMO of Skydance Media and DreamWorks Animation, will be responsible for overseeing all brand, film marketing, creative and social media for the global entertainment technology platform.

Denny Tu, who joined Imax in 2017 and was appointed chief marketing officer in 2019, is leaving the company. “Anne is a deeply versatile, experienced, and well-networked executive who has elevated creative work across virtually every medium in partnership with some of the most celebrated filmmakers and artists,” said Rich Gelfond, CEO of Imax. “Anne’s leadership will be critical as we bring more diverse films and events to our fans than ever before.” At Skydance Media, Globe developed marketing and distribution strategies for franchises like “Mission: Impossible,” “Terminator” and “Jack Reacher.” While at DreamWorks, she oversaw the rollout of series such as “Kung Fu Panda,” “How to Train Your Dragon,” “Shrek” and “Madagascar.” Globe has served as an adjunct professor for the University of Southern California’s Business of Cinematic Arts program since 2018.

She’s a member of the Academy of Motion Picture Arts and Sciences, Academy of Television Arts and Sciences, Women in Film, Women in Animation and the American Film Institute. “I’ve known Rich for many years, and I’m excited to work with him and his team to bring everything I’ve learned working across film, TV, games and digital platforms to Imax as it expands into new experiences and events,” Globe said.

Globe joins Imax at a booming time for the company. In 2023, Imax powered to its second-largest year in history with $1.06 billion worldwide.