How Rooney Mara Drama ‘La Cocina’ Marks a Big Leap for Socially Conscious Production and Distribution Shingle Willa
variety.comCarole Horst Elizabeth Woodward saw an opportunity in the indie film market and ran with it. The founder and CEO of production shingle and distributor Willa is poised to break into bigger endeavors with Alonso Ruizpalacios’ “La Cocina,” which it will release Oct.
25 in New York and Los Angeles. The film then opens in top 10 markets on Nov. 1 and rolls out nationwide Nov. 8 in over 75 markets.
The film embodies Willa’s mission of finding great material with a social conscience and tailoring the release strategy to not only bring in audiences but really reach them through events around the film.
With “La Cocina,” which played in the Berlinale competition, that strategy entails an urgency spurred by the current election campaigns, from the presential race to races on local levels.
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