Hello Sunshine Hires Alex Flores to Expand Music Division
thewrap.comReese Witherspoon’s Hello Sunshine has named Alex Flores executive vice president of music.Following the launch of “Daisy Jones & the Six” on Prime Video and the reality music competition “My Kind of Country” on Apple TV+, the production company has hired Flores to expand its music branch.
Flores will expand the music division of Hello Sunshine under COO Liz Jenkins. She comes from senior roles at Broadcast Music Inc.
and BMG The Music Company. “Alex is an absolute force in the music industry and we are so excited to have her lead Hello Sunshine’s efforts in the space,” Jenkins said in a statement. “The depth and breadth of her experience make her uniquely suited to build the business alongside our Content and Direct-to-Consumer teams.” The company has already branched into music by enlisting Blake Mills and Tony Berg to bring Taylor Jenkins Reid’s fictional album “Aurora” from beloved novel “Daisy Jones & the Six” to life.
Mills and Berg in turn collaborated with songwriters like Phoebe Bridgers, Marcus Mumford, Taylor Goldsmith and more to pen the songs on the rock album catapulted the band to fame.Witherspoon’s collaborative project with Kacey Musgraves “My Kind of Country” on Apple TV+ just concluded its first season with mentors Jimmie Allen, Mickey Guyton and Orville Peck as they narrow down contestants to find the genre’s next big star in hopes of making country music more inclusive.
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