HarbourView Equity Partners Invests in ‘The Long Game’ Producer Mucho Mas Media: ‘This Audience is Under-Penetrated,’ Says CEO
variety.comCynthia Littleton Business Editor HarbourView Equity Partners has made an investment in Mucho Mas Media, the Los Angeles-based content company behind the new golf-themed movie “The Long Game.” The deal calls for HarbourView Equity to executive produce films with Mucho Mas co-CEOs Javier Chapa and Vincent Cordero.
With HarbourView’s investment, Mucho Mas intends to expand the scope of its activity in film and TV. HarbourView CEO Sherrese Clarke Soares is on board as an executive producer of “The Long Game,” an adaptation of the Humberto Garcia novel “Mustang Miracle.” The film tells the true story of a group of Mexican American caddies who created their own golf course in the South Texas brush in 1955 and two years later won the Texas State High School Golf Championship.
Mucho Mas describes itself as “an inclusive LatinX multimedia platform cultivating talent and producing content for global audiences.” One reason the deal appealed to HarbourView is that the company’s work yields insights into pop culture trends and particularly youth culture.
Clarke Soares sees Mucho Mas as an example of a new-breed production and management firm that can deliver movies, TV shows and other content to targeted audiences on a modest budget, by the standards of today’s inflated production cost structure as the Peak TV boom unwinds.
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