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Great British Bake Off winners who are still making a fortune on social media

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dailyrecord.co.uk

The Great British Bake Off is set to return for its 15th series on Channel 4 next Tuesday (September 24), with a fresh batch of hopefuls vying to become Bake Off champion.

Judges Paul Hollywood and Prue Leith, along with hosts Noel Fielding and Alison Hammond, will be back to oversee the competition, which includes contestants such as an Essex car mechanic and a Wiltshire farmer.The show has been a launchpad for many successful careers, with past winners and participants achieving significant success post-show.

A study by Bonusetu.com analysed Instagram earnings of previous winners based on their follower count and engagement rates.Topping the list is season five champion Nancy Birtwhistle, who reportedly earns £2,052 per Instagram post, thanks to her 828 thousand followers and a robust engagement rate of 1.55%.Hot on her heels is the latest winner, Matty Edgell, who has managed to earn an estimated £1,748 per post in the past year alone, amassing 455 thousand followers and an engagement rate of 1.94%.

Season six's Nadiya Hussain comes in third, despite having the highest follower count at 890 thousand. She earns around £1,596 per post, albeit with a lower engagement rate of 0.35%, reports the Mirror.

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