while vacationing in Italy and of the stuff to promote the launch of her Rhode Glazing Milk, a product which she then sent out to various influencers in PR packages shaped like a milk carton.
And apropos of nothing, Gal Gadot of herself to Instagram in June posing alongside a tall glass of milk, inquiring in the caption if her followers have got any.This content can also be viewed on the site it from.While both of those moments may have been happenstance, they also feel indicative of a larger , the likes of which we haven’t seen since the milk-mustachioed days of the ‘90s and early aughts.
While that may seem a bit far-fetched given the public’s increasing penchant for dairy alternatives, this burgeoning milk revival has actually been years and millions of dollars in the making.
The Milk Processor Education Program (MilkPEP), the marketing firm for the dairy industry by the United States Department of Agriculture, has spent the past couple of years making a concerted push to win over younger generations that have abandoned the drink in favor of its soy, oat, and nut alternatives.
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