Fremantle Names CEOs For Italian Producers Wildside & The Apartment
deadline.comSonia Rovai and Annamaria Morelli have been named as the new bosses of Wildside and The Apartment, respectively. Former Sky Italia exec Rovai has become CEO of Wildside and Morelli CEO of the Apartment, following the exits of Mario Gianani and Lorenzo Mieli, who today unveiled co-production deal with Fremantle through their new business.
The two companies will “continue to have editorial autonomy and to coordinate – from an organizational point of view – with Fremantle,” according to the super-indie.
Rovai has been MD of Wildside since October last year. Prior to that she was at Sky, where she had risen through the ranks to lead original productions during a 17-year stint at the Comcast-owned pay-TV broadcaster.
Morelli is a film and TV producer who since 2019 as been founder and CEO of Elsinore Film. Her previous roles include story editor posts at Rai and Mediaset.
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