ITV taking children’s channel CITV off air after 40 years
Horrid Henry, Rosie and Jim and Ant and Dec’s SMTV Live.It will come off the air in the autumn, after a new streaming-only channel called ITVX Kids launches in July as part of a “continuing drive to supercharge its presence in streaming, delivering content to audiences however they want to watch it”.Craig Morris, managing editor of ITVX, said in a statement: “We’re really excited to launch this dedicated destination for kids on ITVX, which will be home to a wealth of content including new series, recognisable brands and existing favourites for a range of ages, all in one child-safe area, with editorial curation to guide viewing.“The wealth of content will be available to stream for free, with the option for parents to choose ad-free viewing, through a subscription to ITVX Premium.”ITVX will provide streaming only content aimed at children between the ages of six and 12.Included in the programming will be a number of new shows including old favourites TeleTubbies, Bob The Builder and more.