EXCLUSIVE: Wild Card Creative Group (WCCG), which has recently worked on such campaigns as Dune, The Bikeriders, Barbie, Killers of the Flower Moon and American Fiction, is joining forces with BlueMoon AI to develop a pioneering AI innovation tailored for advertising materials creation, harnessing cutting-edge technology.
This initiative, developed through close collaboration between husband-and-wife team, WCCG’s Founder and CCO, Nick Temple and CEO Alison Temple, alongside BlueMoon AI’s CEO Jason Yang and CCO Helena Packer, aims to empower storytellers with AI-driven efficiencies, streamline workflows and adapt to the evolving marketplace while enabling creatives to focus on their craft.
The inaugural tool within the WCCG AI Innovation Stack is the VO Sim. By securely recording lines with desired directional reads, editors can efficiently assess the effectiveness of concepts without unnecessary time investment.
Furthermore, the VO Sim serves as a potent tool for illustrating concepts to clients. Stringent safeguards have been implemented to ensure that simulated lines undergo thorough scrutiny, preventing any slip-throughs during the finishing process.
Read more on deadline.com
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