Alamo Drafthouse Promotes Chaya Rosenthal to Chief Marketing Officer (EXCLUSIVE)
variety.comRebecca Rubin Senior Film and Media Reporter Alamo Drafthouse Cinema has promoted Chaya Rosenthal to chief marketing officer.
She’s worked at the company since 2017 and previously served as VP of marketing. Rosenthal has 20 years of marketing experience, including stops at Fandango and its parent company NBCUniversal before joining Drafthouse. “Alamo Drafthouse Cinema is a brand that is driven by differentiation, which requires having the guts to try new and innovative things, with the know-how and experience to scale it and drive deeper brand loyalty as a result,” said Alamo Drafthouse CEO Michael Kustermann. “Chaya is that 1 in 100 marketing leader that possesses that balance.
She is courageous, creative and analytical at the same time.” Alamo Drafthouse is known not just for its menu with craft beer and locally sourced food, but also themed events tied to new and beloved movies.
Rosenthal helped to elevate some of those tailored in-theater experiences, like a “Barbie” “dress up and slumber party” screening and an “Asteroid City” pop-up in the lobby of Alamo Drafthouse Manhattan.
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