Entertainment & Sports Broadcasting Heavyweights On How To Defeat Piracy: “It’s A Deadly Serious Issue” — IMG-RedBird Summit
deadline.comAs the value of sports rights grows, the battle over piracy will intensify, and it’s one war the broadcasting world has to win.
That was the sentiment yesterday at the IMG-RedBird Summit during a number of panels with top figures from the world of entertainment and sports yesterday.
In a morning session at the Soho Farmhouse event in the UK, Javier Tebas, President of Spain’s top division La Liga, said the main challenge for soccer is “piracy and audio visual fraud.” “It’s been going on for years, but for last three seasons, the growth in piracy is incredible,” he added. “I spend 70% working day fighting against audiovisual fraud.
If, hypothetically, we got rid of 90% of piracy there’d be sufficient money for everyone.” Tebas warned that sports federations, who sell rights to their events and tournaments to broadcasters and streamers have not taken the issue “as seriously as it should be.” He quoted statistics that one in every three people watch sport without paying for it in Spain.
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