EXCLUSIVE: Cocaine Bear filmmaker Elizabeth Banks has urged industry professionals to “hold the line” and support striking writers, particularly around issues such as the use of AI as her thriller Dreamquil, which explores the dangers of artificial intelligence, launches at the Canes Market.
Speaking with Deadline shortly before the Cannes Market kicked into gear, Banks said she was “heartbroken” that the Alliance of Motion Picture and Television Producers (AMPTP), the body representing the studios, was unable to “agree that AI should not be used for creative purposes.” “As an artist in Hollywood, we export and create culture.
And I think we’ve made incredible strides in breaking down the gatekeeping of our industry and presenting underrepresented voices and new ideas.
We’ve made so much progress,” Banks said. “The idea that we would essentially use AI to create that culture based on all the biases of the cultures that have come before — because that’s what the AI will learn from — I find that terrifying.” Banks, whose on-screen credits include The Hunger Games and Pitch Perfect film franchises, added that film professionals bear a “great responsibility” in shaping the lives of their audiences and the idea of handing that responsibility over to computer machines “broke my heart.” “We have to hold the line as a community,” she said. “I include the producers and the studios in that community.
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