Doja Cat’s Met Gala towel dress recreated by Ikea in playful ad: ‘Brilliant’

nypost.com:

likening her Vetements look to an Ikea towel, inspiring the Swedish home goods giant to reimagine Doja Cat’s ensemble with their own products, likely costing much less than the cotton couture.“Have you MET the newest addition to our range.

Introducing the DÖJA Towel dress,” Ikea UK wrote on Instagram alongside the carousel of images featuring a model parading around an Ikea store while dressed as the “Demons” singer.In one photo, Ikea’s inked model posed in front of a store pushing a branded cart wearing stilettos and a stark white bath towel.

Attached was a comically large care tag — akin to the “DRESS” label seen on Doja’s shower chic frock — that reads “DÖJA,” alongside a cat icon.On TikTok, the UK branch of Ikea posted a humorous video of the model galavanting through an Ikea storefront, perusing the bath department and chowing down on the store’s popular meatballs.“POV: You have the Met Gala at 5 p.m.

and a meatball dinner at 6 p.m.,” the brand wrote on the clip, which has amassed more than 19,000 views.Instagram users were quick to praise the conglomerate’s clever quip online, calling it “brilliant” and “genius.”“Give the marketing team a raise,” applauded one person.“The marketing team works FAST,” another gobsmacked viewer commented.“Bet it’s a lot cheaper, too,” one user wrote. (The FREDRIKSJÖN towel is just $14.99 on the Ikea site.