Ryan Murphy‘s new ABC medical drama Doctor Odyssey starring Joshua Jackson and Don Johnson is headed for the record books with its trailer logging 77.8 million views within its first 48 hours of release.
The total makes this the most-watched trailer for a new broadcast TV show ever. The prior record was held by NBC’s This Is Us, which amassed a similar total over its first 11 days.
The top platform for Doctor Odyssey was TikTok, which accounted for 38.8M views on the official ABC channel alone, with Facebook coming up behind.
Back in 2016 when This Is Us premiered, TikTok was in its infancy, with the lion share of trailer viewing done on Facebook (50M in 11 days.) Like most trailers for new broadcast series, This Is Us was unveiled in May during the upfronts.
Read more on deadline.com
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