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Disney Sports And Streaming Gains Help Company’s Upfront Sales Return To Last Year’s Revenue And Volume Levels

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deadline.com
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Disney has wrapped up its 2023-24 upfront sales process, with gains in sports and streaming helping it return to 2022 revenue and volume levels.

The media giant reported strong buyer interest in live events; addressable inventory across sports and entertainment, including Hulu and Disney+ ad tier; and programmatic and measurement offerings.

The upfront as an industry ritual has evolved from a straightforward pitch for a batch of heavily viewed watercooler shows to a jigsaw puzzles of platforms and properties and ads being served 24/7.

Rather than a few short weeks after sellers’ annual presentations to advertisers in May, this year’s negotiations stretched out over two months, with the first reports of finalized results coming in July.

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