Naman Ramachandran Losing streaming rights to the lucrative Indian Premier League (IPL) cricket tournament has been a blessing in disguise for Indian market leader Disney+ Hotstar, an Ampere Analysis study reveals.
Disney won broadcasting rights but ceded streaming rights to rival JioCinema, owned by billionaire Mukesh Ambani. Ampere estimates that this “saved the company a figure just short of twice its entire streaming revenue from the past five years.” Despite recent subscriber declines, Disney+ Hotstar still leads the market and holds a 29% streaming market share, Ampere said.
As of the first quarter of 2023, Disney+ Hotstar had some 50 million subscriptions, far higher than other global SVODs in India including Amazon Prime Video (12.4 million) and Netflix (6.2 million).
However, that compares with some 61 million subscribers in October 2022. Declining advertising revenues could prompt a strategic rethink for Disney, Variety had predicted in March and that has proved to be the case.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.