Disney+ Hotstar in India: Cricket Rights Setback a Blessing to Bottomline, Report Reveals
Naman Ramachandran Losing streaming rights to the lucrative Indian Premier League (IPL) cricket tournament has been a blessing in disguise for Indian market leader Disney+ Hotstar, an Ampere Analysis study reveals. Disney won broadcasting rights but ceded streaming rights to rival JioCinema, owned by billionaire Mukesh Ambani. Ampere estimates that this “saved the company a figure just short of twice its entire streaming revenue from the past five years.” Despite recent subscriber declines, Disney+ Hotstar still leads the market and holds a 29% streaming market share, Ampere said. As of the first quarter of 2023, Disney+ Hotstar had some 50 million subscriptions, far higher than other global SVODs in India including Amazon Prime Video (12.4 million) and Netflix (6.2 million). However, that compares with some 61 million subscribers in October 2022.