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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Discovery+ Economics Justify Continuing It As A Stand-Alone Streamer After Launch Of Merged HBO Max Offering, WBD CEO David Zaslav Says: “Why Would We Shut That Off?”

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The motivation for continuing to offer Discovery+ as a stand-alone streaming service after a combined offering with HBO Max debuts later this spring, is largely financial, Warner Bros Discovery CEO David Zaslav says.

Word of the decision, which emerged earlier this month, followed months of execs heralding efforts to “harmonize” HBO Max and Discovery+ into a single outlet with an improved interface and more efficient operations.

Pricing has been a looming question, however, with Discovery+ costing $5 and $7 a month and HBO Max currently at $10 and $16. “The churn is very low and it’s profitable,” Zaslav said of Discovery+ during the company’s fourth-quarter earnings call. “Many of those people are going to want to move up to a bigger product, more robust with a with a bigger offering. … Our strategy is: ‘No sub left behind.’ We have profitable subscribers that are very happy with the product offering of Discovery+ Plus.

Why would we shut that off?” Since the merger of WarnerMedia and Discovery last spring, generous helpings of Discovery fare have been showcased on the home screen of HBO Max.

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