The motivation for continuing to offer Discovery+ as a stand-alone streaming service after a combined offering with HBO Max debuts later this spring, is largely financial, Warner Bros Discovery CEO David Zaslav says.
Word of the decision, which emerged earlier this month, followed months of execs heralding efforts to “harmonize” HBO Max and Discovery+ into a single outlet with an improved interface and more efficient operations.
Pricing has been a looming question, however, with Discovery+ costing $5 and $7 a month and HBO Max currently at $10 and $16. “The churn is very low and it’s profitable,” Zaslav said of Discovery+ during the company’s fourth-quarter earnings call. “Many of those people are going to want to move up to a bigger product, more robust with a with a bigger offering. … Our strategy is: ‘No sub left behind.’ We have profitable subscribers that are very happy with the product offering of Discovery+ Plus.
Why would we shut that off?” Since the merger of WarnerMedia and Discovery last spring, generous helpings of Discovery fare have been showcased on the home screen of HBO Max.
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