David Zaslav Tells CinemaCon “We Do Not Believe In Direct-To-Streaming Movies”
deadline.comIn a rare appearance for a corporate CEO at CinemaCon, Warner Bros. Discovery chief executive David Zaslav took the stage at Cesars Palace Colisseum Tuesday — a visual show of support for an industry he’s been touting since he took the reins of newly merged WBD last year. “We do not believe in streaming movies,” the exec told the giant annual industry confab of theater owners before the presentation by Warner Bros. “Movies perform substantially better when we bring then to HBO Max than any of the direct to streaming movies.
We said it nine months ago. and we said it six moths ago. We have never felt stronger about it.” “There’s no purer form of storytelling than the motion picture business,” Zaslav adde WBD Is “not in the retail, business, not in cable, not broadband, not phone.
We are just storytellers.” He said Warner was down to six movies at the merger. “We are up to 16 movies, and we want to do more than 20 [a year].
We are all in over the next couple of years with motion picture storytelling. But we do need your help,” he said, asking for theater owners who haven’t to steop up their game. “We need to innovate the experience.
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