CinemaCon. “The Flash,” the DC Comics superhero adventure starring Ezra Miller, played to a mostly enthusiastic audience at the annual convention of movie theater owners in Las Vegas on Tuesday evening.
In the lead-up to the debut, executives at Warner Bros. and DC touted “The Flash” as “one of the greatest superhero movies ever made.” It may not have cleared those stratospheric expectations (there was a little film called “The Dark Knight,” after all), but the finished product elicited plenty of cheers, laughs and maybe a few tears in the room at Caesars Palace.
That said, CinemaCon is hardly the Cannes Film Festival. The audience at the Colosseum, filled with movie theater owners from across the globe, is one with a vested interest in the success of the blockbuster-hopeful.
But showcasing “The Flash” in this capacity is yet another sign of Warner Bros.’ passionate support of the project, one that has been plagued over the years with controversies surrounding Miller, as well as myriad director shake-ups, COVID-19 delays and a regime change at the studio and at DC.
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